Many of these firms advertise on UK shirts and stadium billboards in Chinese Mandarin, despite the fact that gambling is largely prohibited in China. This gives them the right to advertise to TV-watching consumers in Asia via Premier League football shirts. The companies set up UK-facing websites via firms in offshore jurisdictions such as Malta or the Isle of Man, and then apply to access the UK market via a ‘white-label’.
They are all based in Asia and access the UK market via the ‘white-label’ system.Ī ‘white-label’ is a site that is operated by someone other than the brand owner. What do these gambling firms have in common?
